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Maximizing your Customers’ Experiences

I have a tale to tell about an experience that gave my confidence in people’s goodness and honesty a booster shot on the one hand, but on the other highlights a huge missed opportunity from a brand perspective… A great learning opportunity as situations like these could present themselves in my and your own business!

I flew back to Cape Town, the most beautiful of Mother Cities, last night and on disembarking was preoccupied with thoughts of having to catch a reliable taxi to my car, which was parked elsewhere in the vicinity of the airport. This exercise went off without a hitch and I was happily setting off in my own car when my cell phone rang. Read more